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Fractional CMO leadership for professional firms that need clarity, direction, and growth.

TAG Marketing Group provides senior marketing leadership and hands-on execution, acting as a Fractional CMO who builds, guides, and activates your marketing engine.

Best suited for firms that have outgrown tactics and need senior-level marketing leadership.

Initial conversation focused on fit, priorities, and next steps — not a sales pitch.

WHAT IS A FRACTIONAL CMO?

A Fractional CMO steps in to bring clarity, structure, and accountability to your marketing—without the overhead of a full-time executive. We lead marketing strategy, set priorities, and oversee execution across digital channels including web, paid media, SEO, content, and campaign delivery—ensuring every initiative supports real business outcomes.

TAG Marketing Group leads strategy at the executive level while also overseeing hands-on execution, either through our internal team or trusted partners. This ensures strategy doesn’t live in a deck—it’s activated, managed, and held to the same standard of accountability as an in-house CMO, with a long-term partner mindset rather than a transactional vendor approach.

When execution is required, we oversee and manage delivery across web, paid media, SEO, content, and campaigns—either directly or through trusted partners—so strategy never stalls after approval.

Why Professional Firms Choose a Fractional CMO Model

Senior leadership, without the overhead — and without losing execution momentum.

Senior Marketing Leadership Without the Overhead

You get experienced CMO-level leadership without committing to a full-time hire. Strategy, prioritization, and execution oversight — aligned to your business stage, goals, and budget.

Clear Direction, Not Guesswork

We cut through noise, tools, and tactics to define what actually matters. You’ll know what to do next, why it matters, and what can wait.

Built to Execute, Not Just Advise

Strategy is only valuable if it gets implemented. TAG supports execution directly or through trusted partners—ensuring plans don’t stall after approval.

One Strategic Partner

Instead of managing multiple vendors, you work with a single point of accountability that aligns strategy, execution, and performance.

Leadership for Owners and Teams

We don’t just do the work — we elevate decision-making, internal clarity, and confidence across owners and leadership teams.

Our Operating Model

How we lead, align, and activate marketing as a Fractional CMO.

Assess & Align

We assess your business goals, current performance, and existing marketing efforts to align leadership, expectations, and priorities before any execution begins.

Define the Strategy

We define a clear marketing strategy — including positioning, channels, resourcing, and success metrics — so every initiative serves a specific business objective.

Activate & Lead Execution

We oversee and direct execution across channels, managing teams and partners while tracking performance, adjusting priorities, and ensuring accountability throughout. Execution is led with the same ownership and rigor as an internal CMO.

Trusted by Leadership Teams

What clients say about working with TAG Marketing Group

EILEEN LICITRA Founder + Owner, Insight Out Marketing

Tina brought clarity and structure to a very complex marketing situation. She helped us prioritize what actually mattered, align stakeholders, and then execute with confidence. Her ability to think strategically while driving execution made a measurable difference for the business.

MAGGIE MORIARTY Managing Attorney, Horn Law Group

Tina creates clarity where there is uncertainty. She defines a clear path forward, explains the why behind decisions, and ensures plans are actually executed. Her leadership helped us move from reactive marketing to intentional growth.

ZAMIER AHMED Vice Chairman of the Board at Brightwell Group

Tina operates as a true strategic partner, not a transactional vendor. She brings senior-level thinking, accountability, and follow-through that is difficult to find. I would highly recommend her to any leadership team looking for clarity, direction, and execution.

About Tag Marketing Group

TAG Marketing Group provides strategic marketing leadership for professional firms and growing businesses—helping owners and leadership teams make confident, data-informed decisions that support long-term growth.