If your law firm is growing, it’s imperative to have a really good marketing strategy. However, not all small or medium-sized law firms can afford to have a marketing consultant, since it can become very expensive. That’s why it can be a much better idea to hire a fractional CMO. This is a part-time marketing consultant for your brand, and you can receive a very good result without hiring a full-time employee. But why should you hire a fractional CMO instead of a full-service marketing agency?
Figuring out new strategies
It’s crucial for your law firm to have creative, new strategies. Thankfully, with help from the fractional CMO, you can identify and implement new strategies. A virtual CMO can help you translate your current goals into wins thanks to his industry knowledge.
You can save a lot of money
Hiring a full-service marketing agency is very expensive, whereas a fractional CMO is much more affordable. You can hire them whenever you need their services, and there’s no need to pay any benefits either. That’s what makes it so incredible in the first place.
Short term commitment
You can choose the duration of your fractional CMO’s contract. The average contract length lasts for 9 months, but a contract can be as short as 90 days. This way it won’t cost your law firm a lot of money, and you’re accessing world-class expertise and professionalism for your legal business.
Your teams will receive more guidance
One of the main roles of a virtual CMO is that they can guide your marketing team with adequate tips and ideas. In the end, your marketing team will execute their work properly, and the ROI will be very good. Plus, team members won’t lose their confidence levels either.
You can gain access to incredibly resourceful fractional CMOs
You will be amazed when it comes to the talent level of a fractional CMO. Yes, these contractors are highly skilled, they have a lot of knowledge and expertise, and they really push the boundaries and provide incredible value. It’s a great idea to hire your own fractional CMO since they can help grow and expand your business beyond beliefs.
Acquiring predictable results
The fractional CMO can help you narrow down what marketing tips and guidelines need to be implemented right away. This is ideal for small and medium-sized law firms since they don’t have the marketing knowledge and tools to make that happen. In the end, you get to avoid investing a lot of money, while also making sure that you receive predictable, yet positive results.
Focusing more on the execution
The way you present yourself during marketing campaigns is very important. Thanks to a fractional CMO, you will be able to narrow down what ideas work for your business and how you can implement everything properly. It’s a really good way for you to start putting those ideas to good use, while also experimenting and adapting on the fly.
Fewer risks
When you work with a fractional CMO, you always have fewer risks. You have a professional that knows what they’re is doing and what things need to be achieved. This way you can design and implement the right law firm marketing ideas, and in the end, there are fewer risks. You have a designated, professional and quick process that will help push the experience to the next level.
More flexibility
A great advantage brought by virtual CMOs is the fact that you have much more hiring flexibility. It’s a very good way for you to experiment with CMOs and see which one works great for your business. You can’t really do that with a full-time hire. Yet with a fractional CMO, things become a lot easier.
Direct contact without lots of paperwork
When you work with agencies, there’s a lot of red tape and paperwork that you must go through. Usually, this becomes a major challenge since it eats up lots of time and resources. Working with a virtual, fractional CMO is easier and less expensive. You can get started right away, and the ROI ends up being second to none.
Conclusion
As you can see, working with a fractional CMO is a great decision that will benefit your business more than you imagine. You get to save time, resources, while also having access to state-of-the-art tools, knowledge, and expertise accumulated over the years. If you’re looking for a great fractional CMO for your law firm, don’t hesitate and contact TAG Marketing Group right away. We provide consistent, affordable, timely virtual CMO services with high retention rates and no hassle!